Case study · full-service social

RVIO

Social media
end to end

Two years running social channels for the Russian Military Historical Society — from visual identity and editorial calendar to paid social and a VK chatbot

Message on Telegram

Client: Russian Military Historical Society

Full-service SMMVideo contentGraphicsPaid social ads

100 000+

Subscribersper month

40 posts per month across 4 channels, a team of 5 specialists

About the project

Social channels as
unified
media

For two years we ran RVIO’s channels as a single media operation: in-house content team, shared visual language, publishing cadence, and native video production. History speaks the subscriber’s language

One calendar across four channels

40 posts per month under one rubricator and theme plan. The schedule is aligned between writer, designer, and videographer — nothing falls between vendors

In-house video production

Event coverage, historian interviews, animated explainers, and video news for YouTube. In-house crew — edits ship the day after the shoot

Graphics with intent

A design system for feeds and stories: typography, panels, and infographics. History in a clear contemporary voice — without bureaucratese

Traffic and automation

Paid social, SEO, and a VK chatbot for FAQs. Community growth as the outcome of a connected system

Client

Russian
Military Historical
Society

HistoryEducationPatriotismGovernment initiative

Founded by Presidential Decree of 29 December 2012 to study Russia’s military past, counter historical distortion, and foster patriotism

Client

Russian
Military Historical
Society

HistoryEducationPatriotismGovernment initiative

Founded by Presidential Decree of 29 December 2012 to study Russia’s military past, counter historical distortion, and foster patriotism among young people

Process

Editorial plan and promotion

Planning, production, and distribution in one loop^*

VK analytics: subscriber and engagement trends for the month

YouTube analytics: subscribers, views, and reactions

Instagram* analytics: subscribers and engagement

Facebook* analytics: reactions and comments

Weekly content plan: rubricator and publishing schedule

*Instagram and Facebook are restricted in Russia (owned by Meta, designated an extremist organization). Screenshots were captured before restrictions took effect

Outcome

KPIs delivered

A steady publishing engine hits the client’s KPIs month after month and builds a loyal audience around history

New subscribersper month

0 000+

Steady subscriber growth across all RVIO channels combined. Organic and paid work together toward one KPI

wk 1wk 6wk 12

Posts

0 / mo

Posts per month across all RVIO channels

VK

YouTube

OK

Team

0

Specialists in one squad: writers, designers, videographer, motion, performance marketer

Client testimonial

What clients say

Благодарим за работу по историческому просвещению, патриотическому воспитанию молодёжи и активное участие в деятельности Российского военно-исторического общества

Виталий Николаевич Мартынюк

Исполнительный директор Российского военно-исторического общества

See all reviews

Сторонний проект