Документальный сериал
Исторический детектив
Документальный сериал о ключевых загадках русской истории
ClientИРИ, Лекторий Достоевский
Strategy and content for an auto dealer
Major
Auto
Promotion strategy and content production for Russia’s largest auto dealer
Major is a leader in Russia’s car business — a large multi-brand holding with a nationwide network of dealerships for 89 automotive brands
YouTube channelCar reviewsHow-to videos
100+
Video reviews and tutorials
11 M views and 39.6 K subscribers in the first year
The challengeBuyers were
Buyers were
leaking to rivals
Customers picked a model on Major’s convenient site, then — with no video review on the model page — left to watch third-party channels about the car and never came back
Where the funnel broke
Major
Customer browses models on major-auto.ru
YouTube
Leaves for a third-party review channel
Retargeting
Gets competitor ads
Other dealer
The purchase goes to a rival
ObjectiveClose the loop
Close the loop
inside Major
Reviews — on Major pages and the Major channel. Service — in Major showrooms. The customer stays in the ecosystem from car choice to first service visit
- Keep buyers on the site and in showrooms
- Bring customers back for service after purchase
Solution
What we built
We surfaced the pain points and proposed an end-to-end pipeline
YouTube channel
12:48
Objective
walkarounds
Objective walkthroughs of every model in the showroom — no subjective test drives. A consistent structure in each video so cars are easy to compare
Distribution
Site and
in-store screens
Each review lands on the model page at major-auto.ru and plays on screens in the showroom
Service
Tutorial
Reminder
Care after
purchase
Video tutorials for the new car plus gentle reminders about the next service — reasons to return to the dealer
Vertical
Reels
and Shorts
Vertical cuts from reviews plus native vertical content for social trends
Samples
See for yourself
Clips from the pipeline — model reviews for the site and showroom screens, plus short vertical for social
VK Video
YouTube
Kinescope
Social
Reels and Shorts
Vertical edits for social trends — built for organic reach
Outcome
11 M views and 39.6 K subscribers in the first year
The content strategy paid off: Major Auto became the opinion leader among official dealers on YouTube. Direct traffic to the site grew, as did model-page conversion and first-service bookings
YouTube viewsyear one
0 M
Combined views of reviews and tutorials on YouTube in the channel’s first year
1 mo6 mo12 mo
Subscribers
0.0 K
on the Major Auto YouTube channel
Content
0+
video reviews and tutorials in year one
New traffic
Buyers arrive
from YouTube
Traffic flows straight from the YouTube channel to the site — not via competitor ads
Conversion
Reviews stay
on your turf
The customer stays in Major’s ecosystem: watches the review, opens the model page, and submits a lead
Thought leadership
#1 among
official dealers
Major Auto leads official automotive dealers on YouTube by reach
Service
More first-service
bookings
Post-purchase tutorials and gentle nudges bring customers back to Major service
Behind the scenes
How we shot it
On-location days in dealerships, lighting work in the showroom, and what stays off-screen in the final review
Kinescope
Need content for a brand or dealer network?We will build
We will build
a pipeline for your product
End-to-end production for dealer groups, retail, and brands — from script and shoot to vertical formats
Model and product reviews
Reels and Shorts for trends
Content for site and in-store screens
Reply within 2 business days. Consultation is free
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ClientЛекторий Достоевский
Событийный репортаж
Форум «Сообщество»
Масштабная многоформатная съёмка федерального форума под ключ
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Промо-ролик и стратегия
Audi A3
Региональный запуск модели через лидеров мнений без больших рекламных бюджетов
ClientMajor Auto
Вертикальный контент
Точка достоверности
Цикл вирусных анимационных вертикальных видеороликов для TikTok
Discuss YouTube production
+7 (916) 435-56-93
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