How the studio evolved
70+
Thank-you letters
13
Years in the market
60+
Million content views
900+
Completed projects
Alexander Khlynov
Founder and head of 2U Studio
Why do I love my team? Because we make work we are not ashamed of in front of the client — work that delivers on the client's goals, engages the audience, and stays relevant over time.
We approach every task with professionalism, responsibility, and a touch of perfectionism — reputation comes first for us.
Every person on our team grows together with the team and becomes a true professional in their craft, gaining substantial commercial experience
2026 has just begun, and we already took the Grand Prix at the first nationwide offline generative advertising competition, Skillout Hackathon 2026 in Skolkovo.
Twenty-five teams competed. For us this is not just good news — it is a clear signal that AI video is the direction to double down on, especially as the market accelerates in 2026.
We track how the industry shifts, test new approaches, and strengthen this discipline inside the studio.
We would love to join your projects and bring our experience, production expertise, and team capacity.
On June 18, 2025 we launched one of our largest projects — a fourteen-film documentary cycle for the Internet Development Institute.
The goal was serious: not only to produce films, but to make sure people actually watch them — not “for the report only.”
The entire turnkey pipeline had only four months — from first idea to final release.
What we did: concept and script outlines, host casting, expert lineup, shoots, travel, studio pickups, props and stock footage, then edit, grade, sound design, graphics, motion, neural workflows, and full release control.
On October 28, 2025 the project wrapped.
The best part: in the first month after release the films reached 6,092,600 views.
So 2025 for us is the year a project truly found its audience.
By 2023 we had grown into a full-scale content factory.
What we do at a top level: Turn events into vivid stories (videographers and photographers who deliver magic) Build educational programs you cannot stop watching Create animation that hooks from the first frame Elevate social presence and site storytelling
Our portfolio spans major state corporations, prestigious education projects, special assignments for government institutions, and VIP clients.
Major Auto is not just a dealer — it is a giant with 44 new-car brands and a huge used fleet. When they asked us to launch the official YouTube channel, we knew it would be something new.
What we pulled off: A unique channel concept unlike anything else in Russia at the time
The highlights: From 0 to 85,000 subscribers in a short window Weekly new-car reviews and how-tos Exclusive test drives Special projects with OEMs
The coolest part: we did not just shoot videos — we helped Major Auto become a voice of authority and grow a loyal YouTube community. And it worked. 🎯
2021. A call: “Sasha, we want to build Russia’s biggest lecture hall from scratch…” I thought: “Really?” Then I heard the details…
We assembled a dream team — twenty pros ready to sleep at the office (and sometimes did 😅): Operators who could shoot in their sleep Editors living inside Premiere Designers crafting magic SMM leads who knew where to drive traffic Our office turned into an anthill! 🐜
The exciting part: 100k subscribers in two months (from zero!) Now 1.5M people follow the Dostoevsky Lecture Hall Work with the country’s top experts Millions of views on our content
The best feeling: watching people change through knowledge. Not just stats — real lives we helped shape. ✨
2020 — covid, panic everywhere… while our sales climbed. Why?
We doubled down on animation early. 🎭
When everyone stayed home, brands still needed ads — and our animation fit perfectly.
It was a real challenge — and we pulled through. 💪
That New Year film for the kids’ party in 2020… our first fiction short! 😅
Honestly scary — we had only done corporate and ads before. When Volkswagen lent us a Caravelle to shoot in Crimea for free, we took it as a sign. ✨
We built the crew, set up the gear, and went for it. Plenty of bumps — but the film still holds up. 🔥
2019 brought our most ambitious brief: media content for the Victory concert on Red Square across 26 screens.
A year of work, new gear, new hires, even loans.
We delivered.
That project set our future course — animation and graphics at scale.
The studio grew, we got our own office, and talented specialists joined the team.
Every day brought new projects, challenges, and wins.
Alongside stars and government work we went deep into automotive filming.
Guess what?
We already worked with top dealers: Mercedes-Benz, Major Auto, Land Rover, and many more.
We also began teaching photo and video masterclasses.
We registered as sole proprietors, dove into government youth programs around Moscow Oblast.
Then came the World Festival of Youth and Students.
Our music video hit 700,000 views in two hours — one clip with participants from all over the world.
Remember starting with family chronicles?
Now we were filming Rentakran building Dynamo stadium.
Vera Brezhneva, Sergey Zhukov in frame — and the crown jewel became a music video with cosmonaut Alexei Leonov.
True freelance years: lots of work, little money. We chased every free gig for the reel. We studied editing and color.
Then we found our niche — premium family video. Word of mouth went full speed: bloggers to stars, stars to wealthy clients.
We filmed celebrations for Dmitry Dibrov, Stas Mikhailov, Dmitry Peskov, Zara, Maria Kozhevnikova, Mitya Fomin, Philipp Kirkorov — and that is just the start of the list. From Ryazan to Moscow, from two friends with a camera to a studio working with stars.
That is what persistence and self-belief look like.
Artem moved into IT (spoiler: he built a successful company). Our team faced reality: few orders, long edits (Katya could spend a month on one project!), different visions for the future.
We parted ways with Katya and returned to the 2You Studio name. Roma became the first hire. Business cards were drawn by our friend Ivan Karpov — no budget for Artemy Lebedev yet 😅
Reality was harsher than expectations. We trained with the country’s best videographers. Then a surprise: Sasha met Katya on a course — a creative partner proposing to join forces.
That is how SHILZ appeared — a new team with new ideas. Moving to Moscow brought opportunities and serious tests.
2013. Sasha and Artem, two friends from Ryazan, launched a premium video studio. They bought top-tier gear (as expensive as a mortgage!) and named it 2YOU — sounds like “to you,” by the way 😅
Like in the movies: two friends, a big dream, zero Moscow connections — just expensive cameras and faith that it would be enough.
Tell us about the project — we’ll share relevant case studies, a budget range, and a production format tailored to the request
Reply within 2 business daysFree consultation
The studio’s main directions. One screen, one story — swipe to browse
Slide 1 of 6
Motion & animation
Promos, explainers, in-frame infographics, titles and idents, AI ads and campaign-ready assets. One pipeline from styleframes to the final file — one cycle with an experienced team of professionals
Motion: scope, process, and work
Event coverage
Conferences, strategy offsites, awards, trade shows, and company events: camera, light, sound, and edit for the format. We’ve been media partners for many federal-level venues — and we know what discipline means when the outcome has to be clear
Event coverage: details and portfolio
Lectures & interviews
Courses, webinars, podcasts, interviews, and lectures: script, set, image, sound, and delivery for your channel. We shoot and edit in an educational, business-appropriate tone — at our locations or yours in Moscow, or on out-of-town trips
Lectures & interviews: what’s included
Documentary
Image, production, and corporate documentary films: shoot, edit, motion, and work with the people in front of the camera. A good fit when you need a story where retention comes from substance — the facts, the texture, not the soundtrack alone
Documentary: story and timeline
Commercials
AI ads and A/B creative, TV and digital promos, script to animatic in one team. From concept to release when you need speed, clear metrics, and fast iterations
Commercial: AI and timelines
Video from photos
AI in the pipeline: a video from your photos and the brief. Pacing, music, transitions for events and campaigns when you need a fast, high-impact result without a heavy shoot
Video from photos: what’s included